Zeta Global's detailed rebuttal to critical allegations by Culper Research effectively clarified its financial practices and reinforced the integrity of its financial statements, boosting its stock by 15%.
Zeta emphasized that its financial statements are complete and accurate, thoroughly reviewed by external auditors, countering claims made by Culper Research about the company’s financial activities.
The report by Culper Research claimed Zeta engaged in round tripping via 'two-way' contracts with third-party consent farms, which Zeta explicitly rejected in its response.
Culper Research, which published the critical report on Zeta, has potential financial motivations as it is known for short-selling stocks, implying a conflict of interest.
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