YouTube has announced a new feature where Google Lens will be integrated into YouTube Shorts, allowing viewers to search visually while watching. This integration permits users to identify landmarks and gather information about destinations, enhancing content discoverability. Users can activate Lens by pausing a Short and selecting the Lens option to search for identified objects. The beta phase will begin this week, and YouTube plans to enhance Shorts to compete more effectively with TikTok and Instagram Reels, which lack such features.
YouTube is integrating Google Lens into Shorts, enabling users to search visually and learn about locations, enhancing intuitive content discovery.
The integration of Google Lens allows viewers to pause a Short, use Lens to identify objects or landmarks, and learn more about them.
YouTube aims to enhance search capabilities in Shorts, positioning itself competitively against TikTok and Instagram Reels, which lack similar functionality.
YouTube's Lens integration will not show ads during the beta phase and is not available on Shorts with shopping links or paid promotions.
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