YouTube is set to launch a significant update on May 12, 2025, aimed at making mid-roll ads less disruptive by placing them at natural break points in videos. This change will auto-update older videos with manual mid-roll ads for better viewer experience. Creators can opt out but risk lower revenue. A new feedback tool will help assess ad impact and optimize ad placements. This initiative aligns with viewer preferences and aims to create a smoother viewing experience, potentially increasing retention rates and creator earnings, especially for those incorporating pauses naturally in their content.
YouTube's updates aim to introduce mid-roll ads at natural break points in videos, enhancing viewer experience and potentially increasing retention and creator earnings.
Starting May 12, 2025, mid-roll ads will transition from disruptive placements to more viewer-friendly intervals, aligning with natural pauses and transitions in content.
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