"Today at its flagship advertiser event, Brandcast, YouTube announced it will begin rolling out Veo 3, Google's most powerful AI video generation model, on YouTube Shorts for free to select countries in MENA over the coming weeks. The announcement comes as new GWI data reveals a significant, unique audience on the platform, with 61% of YouTube Shorts users in Saudi Arabia and 54% in the UAE reporting that they do not use Instagram Reels."
"* Veo 3 in Shorts: Google's most powerful video generation model, which creates stunning, high-definition video, will begin rolling out to select creators in MENA in the coming weeks on YouTube Shorts. The launch in MENA will be English-first with plans to expand to more creators and languages in the future.* Auto Dubbing: YouTube plans on expanding access to its AI-powered translation feature across MENA, which is currently available from Egyptian Arabic to English for 51,000 Egyptian creators helping them reach global audiences."
"The event highlighted a shift in viewer behaviour, with a survey by Kantar, indicating that viewers in Saudi Arabia and the UAE rank YouTube as the #1 platform when they want to research, vet, or make a decision about a brand, product, or service, outperforming competitors including Facebook, Instagram, TikTok, X (Twitter), and Snapchat.Interestingly, more and more people are turning to video reviews compared to other formats."
YouTube will roll out Veo 3, Google's most powerful AI video generation model, on YouTube Shorts for free to select MENA countries, starting with English-first availability and plans to expand languages and creators. The platform will also expand Auto Dubbing across MENA, enabling translation from Egyptian Arabic to English for tens of thousands of creators. Creator Partnerships Hub and Open Call will launch for brands in 2026 to streamline collaborations. New data shows a unique Shorts audience in Saudi Arabia and the UAE, with many users not on Instagram Reels, and viewers rely on YouTube as the top platform for researching and deciding on products.
Read at Al Bawaba
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