YouTube Shorts is introducing new features aimed at enhancing creator engagement and video production ahead of the TikTok ban deadline. Key features include an upgraded video editor allowing easier clip adjustments and new AI-generated stickers for personalized content. The toolset will also feature auto-syncing with music, improving the ease of producing rhythmically engaging videos. These updates not only address creators' demands but also position YouTube as a formidable competitor to TikTok, particularly as TikTok's future remains uncertain in the U.S.
As YouTube Shorts continues to compete with TikTok, the platform is announcing new upcoming features to help creators publish engaging short-form videos.
YouTube says the new and improved video editor will allow users to easily adjust the timing of each clip, move or remove clips to create a rough version.
The company notes that an improved video editor has been a top request from Shorts creators.
Creators will be able to generate custom stickers using a simple text prompt, like a strong plant with muscles.
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