YouTube is putting AI labels where you'll actually see them

YouTube is expanding AI verification and labeling by making AI disclosures easier to notice. AI labels for regular videos will move to appear directly below the video player above the description, instead of being hidden in the expanded description under “How this content was made.” For Shorts, the AI label will appear as an overlay on the video, building on prior testing and earlier overlays for altered or synthetic content. YouTube will use a single label format for photorealistic and meaningfully AI altered or generated content, while unrealistic, animated, or slightly altered content will be disclosed in the expanded description. YouTube is also rolling out new internal signals to automatically identify and label AI-generated videos, while still requiring manual creator disclosures.

"For regular YouTube videos, the label - which says "AI" next to a recognizable information symbol - will now appear directly below the video player, above the description. Currently, this information is hidden on the videos themselves and can only be viewed by expanding the video description and checking under the "How this content was made" section, which requires people to proactively inspect every video description."

"For YouTube Shorts, that same AI label will also appear as an overlay on the video - YouTube has apparently been testing a variation of this label for some time. It also previously used an overlay on Shorts that flags if a video contains "altered or synthetic content.""

""By moving these labels on to the main stage, viewers get the context they need at a glance," YouTube said in its announcement. "This is now the single label format for all photorealistic and meaningfully AI altered or generated content on YouTube. For content that is unrealistic, animated, or slightly altered, viewers can find this disclosure in the expanded description.""

"YouTube is also further expanding its AI labeling efforts by... actually looking for more AI content. The video streaming platform says it's rolling out "new internal signals" sometime this month that will help it to automatically identify and label AI-generated videos. YouTube says it still requires creators to manually disclose when they use p"

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