Since the introduction of ads on Prime Video, Amazon has increased the ad load without notifying subscribers. Initially promising only 2 to 3.5 minutes of ads per hour, reports now indicate the load has doubled to 4 to 6 minutes. Customers can opt-out of ads only by paying an additional fee, leading to criticism about transparency and customer experience. This strategy contrasts with competitors offering distinct ad-supported and ad-free tiers, showcasing Amazon's unique approach in the streaming landscape.
Amazon's ad load on Prime Video has quietly increased from the promised 2-3.5 minutes to 4-6 minutes per hour, without direct notification to subscribers.
Instead of offering distinct ad-supported and ad-free tiers, Amazon placed ads for all Prime members, with an option to upgrade for an additional fee.
Collection
[
|
...
]