"Threads announced it will expand its ad tech to all users globally, giving the brand a new revenue stream after a trial that ran since May last year. Meta says ads for Threads will begin appearing to all users the week starting Jan. 26, but it may take the next few months for them to reach everyone. It says its ad delivery will be gradual, suggesting it'll focus on markets with more ad inventory for the start of the rollout."
"It shows five types of ads, including carousels, images, and videos, alongside app ads and Advantage+ catalog ads that feature products with easy-buy links. Meta even encourages advertisers to use similar, if not the same, ad campaigns on Threads. Meta's ad expansion comes after a recent report said Threads has hit over 400 million monthly active users. A report from Similarweb earlier this week showed that Threads had grown to 141.5 million daily active users on mobile, while its biggest rival, X, had 125 million."
Meta will expand its ad technology to all Threads users globally, following a trial that began in May. Ads will start appearing the week of Jan. 26, with a gradual rollout that may take months and prioritize markets with more ad inventory. Threads will show ad types similar to Facebook and Instagram, including carousels, images, videos, app ads, and Advantage+ catalog ads with easy-buy links. Advertisers are encouraged to reuse similar campaigns across Meta platforms. Threads recently surpassed 400 million monthly active users and shows strong mobile daily usage, though its web audience remains much smaller than rival X. Ad frequency and quality will influence user response.
Read at uk.pcmag.com
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