Zenapse has partnered with LG to implement a new advertising system in connected TVs which uses the ZenVision technology to monitor viewers' emotional states. Unlike standard automatic content recognition methods that build basic demographic profiles, this new approach leverages AI to create detailed psychological profiles of viewers. Based on these insights, advertisers can deliver targeted ads that align with viewers' emotional responses to content. While this advanced targeting promises greater relevancy, LG users can choose to opt out by disabling automatic content recognition in their TV settings.
With Zenapse's new technology integrated into LG TVs, advertisers will target ads based on the viewer's emotions, beliefs, and sentiments for more relevant engagement.
ZenVision goes beyond traditional tracking by creating psychological profiles. This allows advertisers to reach audiences not only by demographics but emotionally and psychologically.
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