Generative AI changes persuasion by enabling chatbots to deliver personalized, adaptive, and targeted messages in voices that feel trusted. Large language models can hyper-target messages using social media posts, photos, and prior conversations, including relationship advice, parenting experiences, health concerns, and financial worries. They can learn from each interaction and refine manipulation in real time to match individual tastes and vulnerabilities. Personalized content is reported to be significantly more persuasive than human or non-personalized AI messaging, including stronger effects on political opinions. Each conversation can remain private, unmonitored, unaudited, and outside public view, creating a new form of persuasion that is difficult to name and that people may experience without clear awareness.
"Generative AI has changed the equation of persuasion entirely: chatbots can now deliver a personalized, adaptive and targeted message, informed by the most intimate details of your life. Large language models can hyper-target messages by drawing from your social media posts and photos. They can mine hundreds of previous chatbot conversations in which you asked for relationship advice, discussed your parenting fails and shared your health concerns and financial woes. They can also learn from each interaction, refining their manipulation in real time, targeting your unique and individual tastes, preferences and vulnerabilities."
"Studies show this kind of personalized content to be 65 per cent more persuasive than messages from humans or from non-personalized AI. It is four times as effective at changing political opinions as advertising. It could be a powerful tool for social change - used for the good, or for nefarious purposes."
"This makes one feature especially troubling: Each conversation is private. It is not monitored, never audited and doesn't happen in the public eye. This isn't advertising. It's something we don't have words for yet, and we're living inside it."
"What if that pitch is invisible, plays to your unique fears and vanities and is delivered in a voice that sounds like a trusted friend? Generative AI has changed the equation of persuasion entirely: chatbots can now deliver a personalized, adaptive and targeted message, informed by the most intimate details of your life."
#generative-ai #personalized-persuasion #behavioral-manipulation #privacy-and-surveillance #political-advertising
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