"By early November, anyone in the U.S. who owns a Family Hub fridge with a 21.5″ or 32″ screen will start seeing the ads, even if they bought the appliance well before the news was announced. Commenters on Reddit and Tiktok are reacting with outraged shock to the concept of their kitchens becoming the next venue for the performance of late-stage capitalism, and for good reason."
"Back in April, Samsung told The Verge that it had no plans to incorporate ads into its series of screen-ified fridges, washers, driers, and ovens. By September, though, it had already walked that promise back. In a statement to Android Authority at the time, Samsung shared, "As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market.""
Samsung will begin showing a widget containing curated advertisements on its premium Family Hub refrigerators with 21.5″ and 32″ screens in the U.S., rolling out by early November to existing owners. The widget will cycle through ads alongside weather, news, and calendar updates. Samsung previously denied plans to add ads but later initiated a pilot program to offer promotions and curated advertisements on certain Family Hub models. Samsung says users can turn the widget off entirely via settings or dismiss individual ads, though the feature will appear automatically for current device owners. Public reaction online has been strongly negative.
Read at Fast Company
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