"Our expansion into the Asia-Pacific region marks a new milestone in our international development and strengthens our ability to support luxury and beauty groups in this strategic market,"
"I am delighted to be joining XPLN.AI at a decisive moment in its global strategy. Traditional viewability and completion metrics no longer reflect the true effectiveness of advertising campaigns. I am convinced that attention is now the key to understanding the real impact of media activations - an approach I have championed during my previous roles in APAC. As a true hub for advertising innovation, Asia-Pacific is the ideal ground for anchoring this new measurement at the heart of media strategies,"
XPLN.AI opened a Singapore office and appointed Elsa Trang as managing director APAC to lead regional growth and adoption of attention measurement solutions. The Singapore office is the company’s sixth international opening within a year, following Spain, Italy, the United Kingdom, Germany, and the United States. Elsa will steer growth across Asia-Pacific, foster presence among agencies and advertisers, and drive adoption across the local digital ecosystem. Elsa brings ten years of digital advertising experience with senior roles at Invibes Advertising. Fabien Magalon, CEO and co-founder, emphasized the expansion’s role in supporting luxury and beauty groups in the strategic market.
Read at Exchangewire
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