"Following years of success with major advertisers in Europe and APAC, xpln.ai, the next-generation attention measurement solution, today (29th January, 2026) announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief revenue officer, US, to accelerate commercial operations across North America and help brands use attention to drive outcomes. CEO Fabien Magalon has also relocated to New York as part of the expansion."
"Brands and agencies today operate in an incredibly cluttered and overwhelming environment where the need to attract and maintain attention, knowing why the creative resonates, and if the consumer actually retained the message, matters most. New approaches like xpln.ai will represent a meaningful innovation, and hiring Gina Cavallo, a long-time trusted and respected industry executive, is the perfect move for the company in this critical stage."
"xpln.ai helps advertisers turn attention into actionable intelligence with a research-grade, privacy-safe and fully transparent attention measurement platform that spans the media channels that matter most to marketers today, including YouTube, social platforms, CTV, and the open web. With so many different media touchpoints available to marketers and consumers, quality scores and one-dimensional attention metrics like viewability have become outdated. Every creative tells a story differently, and so each creative requires a unique KPI that marketers can use to measure media effectiveness."
xpln.ai launched operations in North America, appointing Gina Cavallo as chief revenue officer, US, and relocating CEO Fabien Magalon to New York. The platform provides research-grade, privacy-safe, fully transparent attention measurement across YouTube, social platforms, connected TV, and the open web to help advertisers turn attention into actionable intelligence. Industry feedback emphasizes that simple viewability metrics no longer suffice and that brands must attract and maintain attention, understand creative resonance, and confirm message retention. The company positions attention as a measurable driver of outcomes and advocates unique KPIs per creative rather than one-dimensional quality scores.
Read at Exchangewire
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