"With full aspect ratio support, brands can now repurpose creatives directly on X-eliminating reformatting, duplication, or compromise-while unlocking faster testing, brand consistency, and incremental reach among our highly engaged, real-time audience."
"X is now allowing advertisers to upload the same assets they're using elsewhere on social media to its own X Ads Manager via Media Studio or its Campaign Form. The change signals the continued importance of X's ad business, which suffered declines after the company, then known as Twitter, was acquired by Musk."
"While AI has been helping advertisers automate the process of resizing creative assets for different platforms, it's easier if advertisers don't have to take that extra step at all."
X launched expanded aspect ratio support for image and video ads, enabling advertisers to upload the same creative assets used on other social platforms directly to X Ads Manager without reformatting or rebuilding. The new supported ratios include 4:5 and 2:3, complementing existing formats like 1:1, 16:9, 9:16, and 1.91:1. This change eliminates the need for manual resizing or AI-assisted automation, streamlining the ad creation process. The initiative reflects X's ongoing efforts to revitalize its advertising business, which has declined significantly since Musk's acquisition, though recent improvements under former CEO Linda Yaccarino show recovery momentum.
Read at TechCrunch
Unable to calculate read time
Collection
[
|
...
]