"Wyndham first ran a pilot with Adora last year to recruit new users for its loyalty program. The partnership aims to automate ad testing and optimization, scale creative assets, and provide real-time feedback on campaign performance."
"According to Andrew Double, VP of revenue at Adora, the platform syncs with an advertiser's existing measurement systems to provide running feedback throughout a campaign. It also defers to the advertiser's KPIs, ensuring that the advertiser remains the controller of the brand."
"For one recent campaign, Wyndham ran more than 90 creative variants targeting 15 different audiences. Ads were tailored based on traits like financial habits and preferred travel destinations, ensuring relevance to each audience segment."
Wyndham has partnered with Adora, an AI performance marketing platform, to improve ad testing and optimization. The platform automates the generation of creative assets and provides real-time feedback on campaign performance. Wyndham's pilot program focused on recruiting new users for its loyalty program. Adora syncs with existing measurement systems and relies on the advertiser's KPIs, ensuring brand control. Wyndham's creative team collaborated with Adora to create over 90 ad variants targeting different audiences based on specific traits.
Read at AdExchanger
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