Perplexity's recent blog post outlines an ambitious plan to revamp TikTok despite not having a formal agreement to acquire it. The proposal includes overhauling TikTok’s algorithm for its For You feed with a transparent, open-source design, while establishing American data center operations for data governance. Utilizing Nvidia Dynamo, Perplexity seeks to significantly enhance TikTok's recommendation models. The initiative also aims to integrate reliable citations into TikTok videos, thereby enriching user experience and personalization across both platforms, ultimately creating a more reliable and creative environment for users.
"Perplexity is singularly positioned to rebuild the TikTok algorithm without creating a monopoly, combining world-class technical capabilities with little tech independence."
"Combining Perplexity's answer engine with TikTok's extensive video library would allow us to build the best search experience in the world, providing both TikTok and Perplexity users with the answers they seek, anywhere, anytime, no matter the medium."
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