With Advertising And Content Revenue Down, BuzzFeed Turns To AI And Vertical Video | AdExchanger
Briefly

In today's harsh economic climate for digital publishers, BuzzFeed hopes its investments in trendy tech like generative AI and short-form vertical video will eventually pay dividends.In its Q4 2022 earnings call on Monday, BuzzFeed reported $135 million in revenue for the quarter, down 8% YoY.Ad revenue was $51 million, a 27% drop from Q4 last year, and revenue from sponsored content was $55 million, down 9% YoY.
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