Will The JIC Stick?; Spotify's Lagging Ads ARPU | AdExchanger
Briefly

Disney, for one, is 'all about collaboration,' said Lisa Valentino... And that's a problem.
Without one or more of those companies, the JIC doesn't sufficiently represent the streaming market, Valentino argued.
Ultimately, somebody needs to make the first move. Who will it be?
Spotify is changing its subscription pricing plans, Bloomberg reports.
Read at AdExchanger
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