"Fast forward to 2025, and Amazon's outlook is quite different. The company's ad business has seen several quarters of revenue acceleration, hitting 24% year-over-year growth in Q3 2025 as Amazon's quarterly revenue in the area approaches $18 billion. And at last week's UnBoxed conference in Nashville, Tennessee, Amazon unveiled a suite of tools and capabilities that - if they work as promised - could change how marketers and agencies do business."
"Central to Amazon's bid to advertisers are two new capabilities with names that speak to the simplicity and centrality it hopes to provide. The company introduced full-funnel campaigns and revamped its Campaign Manager, uniting sponsored ads and its demand-side platform in a single, artificial intelligence-powered ad hub. Amazon also continues to step up its streaming TV play, demonstrating how its connected TV prowess has driven advertiser outcomes."
Amazon's ad business accelerated to 24% year-over-year growth in Q3 2025, pushing quarterly ad revenue toward $18 billion. Amazon unveiled a suite of ad tools at UnBoxed, including full-funnel campaigns and a revamped Campaign Manager that unites sponsored ads with its demand-side platform in an AI-powered hub. Full-funnel campaigns act as an agentic AI tool to automate sponsored, display and streaming TV advertising using first-party signals and an Authenticated Graph that claims to reach 90% of U.S. households. Amazon emphasized a one-stop-shop approach and expanded connected TV capabilities to improve advertiser outcomes and marketer workflow.
Read at Retail Dive
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