""We're doing more than just building tools," said Kelly MacLean, vice president of engineering, science and product for Amazon Ads. "We're building a one-stop shop, empowering you to make smarter decisions to drive better results across the entire advertising journey.""
""Full-funnel campaigns are the simplest way to grow brand awareness, attract new customers and drive conversions. It's early, but we're super excited about what's possible when you combine Amazon Ad"
Amazon's ad business accelerated to 24% year-over-year growth in Q3 2025, with quarterly ad revenue approaching $18 billion. A suite of new tools unites sponsored ads and a demand-side platform into a single, AI-powered Campaign Manager. An agentic AI full-funnel campaigns tool automates planning and optimization across sponsored ads, display and streaming TV and leverages first-party signals and an Authenticated Graph that reaches 90% of U.S. households. The full-funnel product is slated to launch next year. Expanded connected-TV capabilities aim to demonstrate stronger advertiser outcomes and simplify cross-channel campaign execution.
Read at Retail Dive
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