"CRM systems have the potential to help your sales and marketing team improve and drive more revenue. But to date, they haven't done that for most teams. Spy on Any Website Get traffic data and keyword intel on competitors instantly. MarTech is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics."
"Unless otherwise noted, this page's content was written by either an employee or a paid contractor of Semrush Inc."
"Mike Pastore is the Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice. View Author Profile"
CRM systems can increase sales and marketing performance and revenue, but most teams have not realized that potential. Tools offering competitive intelligence can provide instant traffic data and keyword insights on competitors. MarTech is owned by Semrush and maintains a commitment to providing high‑quality coverage of marketing topics. Page content may be produced by Semrush employees or paid contractors unless otherwise noted. Realizing CRM-driven revenue gains requires better adoption, data hygiene, cross-functional alignment, and integration of competitive data into operational workflows.
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