Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

"AdQuick's sales cloud "streamlines how we package, propose and transact premium OOH across our footprint," Purayil told AdExchanger. Integrating AdQuick's solution will not only improve the speed to market for an OOH campaign but standardize how OUTFRONT presents its inventory and builds proposals."

"OUTFRONT, one of the largest OOH media platforms in the US, struck a deal that gives it exclusive access for three years to AdQuick's cloud-based sales tech for campaign planning and buying. The solution will allow OUTFRONT's sales team to quickly produce a campaign proposal that surfaces inventory across OUTFRONT's platform in response to an advertiser's brief."

"OUTFRONT CEO Nick Brien also mentioned recent deals with Amazon Web Services and Salesforce as indicators that the company is bringing its sales approach more in line with ad-agency and buy-side workflows. Programmatic campaign planning and buying has already mostly switched to cloud-native infrastructure."

OUTFRONT, a major US outdoor media platform, invested $20 million in AdQuick, a digital out-of-home DSP specialist, securing exclusive three-year access to its cloud-based sales technology. This solution enables OUTFRONT's sales team to rapidly generate campaign proposals that surface inventory across its platform based on advertiser briefs. AdQuick receives its largest funding round, having previously raised $11 million. The deal represents OUTFRONT's broader modernization effort, aligning with industry trends toward cloud-native infrastructure. OUTFRONT's CTO emphasized that AdQuick's sales cloud standardizes inventory presentation and proposal building while improving campaign speed to market. Additional partnerships with Amazon Web Services and Salesforce further demonstrate OUTFRONT's commitment to adopting workflows comparable to ad agencies and buy-side operations.

Read at AdExchanger