The article critiques the trend of generic design solutions, comparing them to vanilla ice cream. It argues that many products fail to cater to users' specific needs due to superficial design trends and a focus on short-term performance metrics. Designers are urged to get to know their audience, suggesting that tailored designs—akin to a beloved pistachio ice cream—can create meaningful connections and enhance user satisfaction. By moving beyond generic solutions, designers can differentiate their work in a crowded market.
They're like vanilla ice cream. And it's not just the UI, I've seen many products become a collection of stitched-together, UX patterns without any consideration for the overall experience or the nuances of the user's needs.
Good design is about knowing the people you design for. What they like, what they want, what they need. Good design reflects the ethos of its market.
You can design vanilla ice cream products and do okay. But if do your homework, you might learn that your customers like pistachio ice cream because it helps them sleep better at night.
The other way in which most products miss the mark today is their fixation with short-term, short-sighted, performance metrics.
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