Why Meta decided to finally embrace the iPad
Briefly

Meta has finally embraced the iPad after avoiding it for 15 years, with WhatsApp now available on iPadOS and expanded multitasking features. This move comes despite declining iPad sales, but it opens up more opportunities for Meta to connect with users. Additionally, Meta is reportedly developing an Instagram app for iPad to further increase its presence in the tablet market. WhatsApp, which Meta acquired in 2014, has grown significantly, reaching nearly 3 billion users, prompting the company to enhance its functionalities.
Meta's long-standing avoidance of iPads is ending as WhatsApp launches on iPadOS, marking a significant evolution in the app's accessibility and user experience.
Despite the declining popularity of the iPad, Meta's move to support the platform reflects a strategic shift aimed at reaching a wider audience.
Read at Fast Company
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