The challenge appears to stem from the FTC's adoption of a single approach across all industries that may utilize a negative options offering, which raises concerns among businesses about its fairness and applicability.
This allegation is challenging the FTC's determination and basis for its rule that consumers experience the same difficulties in canceling subscriptions/negative options offerings regardless of the industry and type of service.
The FTC's plans to regulate what it calls 'negative options,' or automatic renewals, could dissuade customers from purchasing any products or services at all, according to IAB's leadership.
Millions of Americans enjoy free trials, easy enrollments, and auto-renewals, saving time and money. These are standard features of our speedy, data-driven internet economy and a net benefit.
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