Why Fiverr's CMO Embraces AI As A Value-Add, Not A Threat
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Why Fiverr's CMO Embraces AI As A Value-Add, Not A Threat
"Fiverr's campaign underscores the notion that AI, when combined with human creativity, can produce the best outcomes for creators and their clients."
"Fiverr Go is not just a tool for improvement; it represents a significant shift in how freelancers can scale their businesses effectively."
Fiverr has launched a campaign highlighting the collaborative role of AI in the creative process, promoting the message that while AI technology is advanced, human talent remains central. CMO Matti Yahav discussed the humorous yet purposeful approach taken to engage both freelancers and potential customers. The campaign aims to empower freelancers with Fiverr Go and communicate the importance of blending top talent with cutting-edge technology to deliver value, ultimately enhancing the creative landscape.
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