Why Did The FTC Fixate On Kochava? We Asked Kochava's CEO
Briefly

The data marketplace is 30% of our business.What percentage of your business is the data collective today versus the measurement side of the house?At the time of the suit [in August], that data hadn't been available for nine months.In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava, accusing the company of selling sensitive geolocation data.We don't use one customer's data to serve another customer, and it helps them with targeting and audience identification.
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