WhatsApp announced it will implement limits on the number of broadcast messages individual users and businesses can send, aiming to reduce spam. Initial tests will restrict users, such as a potential limit of 30 broadcasts per month. Meta encourages users needing broader outreach to use Status updates or channels. For business accounts, a paid version is coming, which will offer scheduled messages and customized broadcasts. The goal is to keep user inboxes less cluttered while allowing essential communications, enhancing the user experience on the platform.
WhatsApp will limit the number of broadcast messages users and businesses can send to reduce spam, starting a test with potential monthly caps on broadcasts.
Users wanting to send more broadcasts can use Status updates or channels instead, while paid options for businesses will introduce additional tools and scheduling.
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