After seven years of anticipation, Meta has begun displaying ads in WhatsApp, specifically in the Updates tab, while ensuring the regular chatting experience remains unchanged. The updates include channel subscriptions and promoted channels. Meta clarifies that user data will be utilized for ad targeting, such as language and location, but personal chat information will remain secure under end-to-end encryption. This move allows Meta to monetize WhatsApp effectively, capitalizing on its significant daily user base of 1.5 billion people, as advertising remains a crucial revenue stream for the company.
Meta has announced the start of advertisements in WhatsApp after seven years of planning, aiming to keep personal chats uninterrupted while monetizing the platform.
The Updates tab will feature ads, which are targeted based on user data but will not include personal chat information due to end-to-end encryption.
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