Publishers struggle with data gaps to identify carbon emissions on their sites. Lack of access to third-party data limits efficiency in programmatic tech stack building.
Publishers frustration with limited data access from adtech partners, impacting their ability to effectively work with partners. Google's DSP and verification firms add to the challenges faced.
Limited visibility and access to log data on impression level from adtech firms like Google's Demand & Video 360 hinders publishers' efforts to enhance sustainability and efficiency.
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