The Federal Trade Commission is challenging Meta in a major antitrust case, arguing that the company misused its dominance to stifle competition from emerging platforms like TikTok. Key issues include Meta's market position and the potential impact on social media overall. If successful, the FTC might push for divestiture, risking Meta losing significant assets like Instagram and WhatsApp, potentially diminishing its ad revenue. Analysts suggest a breakup could mean losing up to half of its advertising business, as Instagram is projected to cover over half of U.S. ad sales for Meta this year.
"If the FTC is able to win the case, I do think the most likely remedy will be some kind of divestiture or a breakup."
"There's a lot at stake for Meta; it could lose up to half of its ad business."
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