What Is Repurposed Content? If You Thought Marketing, Think Again
Briefly

The article emphasizes the importance of repurposing valuable content generated from various organizational events and conversations. Despite generating substantial content, companies often fail to strategically leverage this information, allowing insights to be lost and knowledge silos to form. Assigning someone the responsibility for content management can help organizations harness these insights effectively. Viewing content as an asset can facilitate ongoing sharing and utilize meaningful conversations, ultimately enhancing institutional knowledge and employee engagement.
The insights from leadership conversations are too often lost if not captured and repurposed, missing valuable opportunities for future content creation.
Organizations produce content constantly, yet fail to utilize it strategically, leading to knowledge silos and missed chances for engagement and learning.
Assigning ownership for content repurposing is crucial; without it, valuable insights remain hidden, leaving employees without access to critical information.
Adopting a mindset that views content as an asset encourages ongoing sharing and effective use, enhancing institutional knowledge across the organization.
Read at Forbes
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