What is CRM Integration? Key Concepts and Strategies (2024)
Briefly

CRM software can operate effectively on its own but is more powerful when integrated with various business tools, acting as the central hub for data and insights.
Connecting CRM software with other business applications eliminates the hassle of switching between tools, enhances efficiency, and ultimately improves customer experience, making CRM integration vital for success.
CRM integrations can come from native or third-party applications; verifying that your chosen CRM supports integrations with your existing tools is a crucial step before implementation.
Utilizing APIs for custom integrations allows businesses to tailor their CRM connections based on specific needs, making it possible to merge even niche or proprietary software.
Read at TechRepublic
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