Ciaran O'Kane's latest MadTech Sketch looks at three 'what if' scenarios in the event of Google being forced into a sell-side ad tech/ad network spin-off.Much has been written about the DOJ suing Google over anti-competitive activity in the ad tech market.The tech giant has been accused of 'self-dealing, anticompetitive acquisitions and forcing businesses to use multiple products and services that it offers.'
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