Kick's aggressive push to onboard creators through various initiatives has led to record-high engagement figures, like 317 million hours watched in March 2025. The platform is targeting small creators with a generous $50,000 prize pool to enhance its appeal. Nevertheless, Kick struggles with a negative perception due to its loose moderation policies and association with right-wing personalities, causing hesitation among diverse creators. Its success against established competitors like Twitch depends on overcoming these challenges while growing its user base.
The challenge for Kick as it aims to increase its user base is overcoming its edgy reputation tied to loose content moderation and certain prominent influencers.
Kick has emerged with a staggering 317 million hours watched in March 2025, highlighting its rapid growth and potential to rival established platforms like Twitch.
The $50,000 prize pool for small creators in the 'Kick Road' campaign demonstrates the platform's commitment to diversifying its creator base and promoting growth.
Despite its growing user numbers, Kick faces skepticism from certain creators due to its perception related to content moderation and the types of influencers it attracts.
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