"The cruise industry is riding a wave of lasting demand and exponential growth. To keep the momentum going, most companies target passengers with social media marketing, email campaigns, loyalty programs, and influencer or celebrity partnerships. Virgin Voyages, however, is betting on a new approach that completely changes how the company operates. The cruise line recently announced a partnership with Google Cloud to deploy more than 50 specialized AI agents through the Gemini Enterprise platform-a tool designed to streamline marketing and sustain its record-breaking sales streak."
"Virgin Voyages announced in a news release that more than 50 specialized AI agents are now live. The first of these digital assistants, known as "Email Ellie," has already contributed to a 28% boost in sales during what became a record-breaking month for the company. Gemini Enterprise, the platform behind Virgin Voyages' AI agent rollout, is built to give employees direct access to Google's AI capabilities and make these new tools a part of daily operations."
Strong cruise demand and industry growth drive companies to expand marketing tactics. Virgin Voyages partnered with Google Cloud to deploy more than 50 specialized AI agents on Gemini Enterprise. The agents integrate Google's AI capabilities into daily operations and aim to streamline marketing and sustain high sales. The first agent, "Email Ellie," helped produce a 28% sales increase during a record-breaking month. The AI agents are designed to perform varied business tasks and can reportedly be created without technical backgrounds. Some travelers remain skeptical about expanding generative AI use in the tourism sector.
Read at TheTravel
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