"VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new programmatic advertising partnership with Vengo, one of the largest premium US DOOH media owners. Vengo has reach and scale across all 50 states and popular DOOH verticals, including grocery stores, convenience stores, bars and casual dining venues, offices, gyms, malls, and recreational facilities. The new partnership gives advertisers programmatic access to over 65,000+ strategically placed digital screens generating 13 billion monthly impressions, representing 9% of the US digital OOH market."
"The comprehensive inventory spans high traffic environments in key cities including New York, Los Angeles, Boston, Chicago, Philadelphia, and Atlanta. Vengo's grocery environment alone delivers over 1 billion monthly impressions through partnerships with major retailers. The bars and casual dining network generates over 3 billion monthly impressions, while convenience stores deliver over 2 billion monthly impressions through brand name locations such as 7-Eleven and Stewart's Shops."
VIOOH and Vengo established a programmatic advertising partnership that opens 65,000+ strategically placed digital screens across all 50 US states. The combined network generates 13 billion monthly impressions and accounts for approximately 9% of the US digital out-of-home market. Inventory covers grocery, convenience, bars and casual dining, offices, gyms, malls and recreational facilities with strong presence in New York, Los Angeles, Boston, Chicago, Philadelphia and Atlanta. Vengo’s grocery placements deliver over 1 billion monthly impressions, bars and casual dining over 3 billion, and convenience stores over 2 billion. VIOOH’s platform enables streamlined programmatic buying across the diverse network.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]