"Today (4th September, 2025), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with leading advertising company ELAN Media, which operates premium DOOH inventory across Qatar's most sought-after locations. The partnership spans ultra-premium shopping destinations and high-impact roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar, and the Drive! roadside network. The inventory includes over 220 strategically placed digital screens across multiple formats, delivering millions of monthly impressions to diverse, affluent audiences throughout Qatar."
"The Mall of Qatar serves as the State of Qatar's first super-regional shopping centre, attracting 14.8 million visitors annually with an impressive 109-minute average dwell time and 440 QR average spends per visit. The venue offers over one hundred digital screens including Digital MUPIs, Digital Landmarks, The Pillars, and The Iconics. Place Vendôme Qatar represents the pinnacle of luxury retail in Qatar, a mixed-use development combining retail, leisure, and entertainment."
"Doha Festival City, ranked among the top 20 malls globally, houses over 500 stores with 20 million annual visitors, spending 105 minutes of dwell time in the mall per visit. The venue features 58 digital screens across formats including Digital MUPIs, The Axis, Digital Landmark, The Runway, and The Torch. Drive! Media operates Qatar's largest roadside screen network with 53 premium digital scree"
VIOOH partnered with ELAN Media to enable programmatic access to premium digital out-of-home inventory across Qatar. The partnership covers ultra-premium shopping destinations and roadside locations including Mall of Qatar, Doha Festival City, Place Vendôme Qatar, and the Drive! network. The combined inventory comprises over 220 strategically placed digital screens and delivers millions of monthly impressions to affluent audiences. Mall of Qatar attracts 14.8 million annual visitors with 109-minute average dwell time and 440 QR average spend per visit. Place Vendôme features over 500 luxury outlets, 158-minute dwell time, 940 QR average spend, 56% Qatari visitors, and 756,000 QR average household income. Doha Festival City records 20 million annual visitors and hosts 58 digital screens.
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