VIOOH partnered with VENDO Media to expand programmatic access to premium digital outdoor billboard inventory across North America. The partnership provides access to more than 550 digital outdoor billboards across over 125 Canadian markets, with 33 screens enabled for programmatic DOOH. VENDO Media’s network covers seven provinces, including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba, and New Brunswick. The network includes 175 roadside billboards generating over 132 million monthly impressions and 43 outdoor spectaculars delivering 42 million monthly impressions. Coverage spans major city centres such as Toronto, Montreal, Vancouver, Calgary, and Edmonton, supporting nationwide reach and programmatic flexibility for brands.
"VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with VENDO Media, a leading Canadian OOH company providing national scale, expanding programmatic access to premium digital billboard inventory across North America."
"The partnership delivers access to over 550 digital outdoor billboards across more than 125 Canadian markets, with 33 screens currently enabled for programmatic DOOH. VENDO Media's network provides comprehensive national coverage across seven provinces including Ontario, Quebec, British Columbia, Alberta, Saskatchewan, Manitoba, and New Brunswick, making it the widest-reaching roadside digital outdoor media company in the country."
"The network includes 175 outdoor roadside billboards generating over 132 million monthly impressions with national coverage, alongside 43 outdoor spectaculars delivering 42 million monthly impressions. The strategic placements span key designated city centres including Toronto, Montreal, Vancouver, Calgary, and Edmonton."
"“By integrating with VIOOH's platform, we're giving brands programmatic tools to reach Canadian consumers efficiently across our extensive network,” said Sylvio Deluca, president at VENDO Media. “This partnership opens up our inventory to international buyers seeking to connect with target groups throughout their daily journey, creating real opportunities for measurable campaign impact.”"
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