""OBM & IKE's extensive network across major US cities represents exactly the kind of premium inventory that buyers are looking for," said Gavin Wilson, global chief commercial officer at VIOOH."
""This partnership gives advertisers programmatic access to powerful urban formats in high-traffic environments, from spectacular displays to street-level touchpoints.""
""It's another step in making quality DOOH inventory easily accessible to US and international buyers through our platform, with the targeting precision that modern advertisers demand.""
VIOOH has formed a strategic partnership with Orange Barrel Media and IKE Smart City to enhance access to premium digital out-of-home inventory in the United States. This collaboration provides access to 2,281 digital screens, generating around 6.3 billion monthly impressions. The network includes outdoor urban panels and digital spectaculars across 27 major cities, delivering significant visibility for brands. The partnership aims to offer programmatic access to impactful urban formats in high-traffic areas, facilitating easier access to quality DOOH inventory for advertisers.
Read at Exchangewire
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