"Grammarly, which was founded in 2009 and rebranded as Superhuman last fall, used tools like machine learning to proofread people's writing. It checked grammar and spelling, similar to Microsoft's Office Assistant, albeit with none of Clippy's signature panache."
"In that commercial's logic, Tyler wants Anita to like him, but he doesn't want to sound unsure of himself. So Grammarly helps him swap words like 'really helpful' to 'beneficial' and 'educational' to 'informative,' words, we are told, that will connect better with Anita."
Grammarly, founded in 2009 and recently rebranded as Superhuman, is an AI writing assistant that uses machine learning to proofread text by checking grammar and spelling. The company became widely known through aggressive YouTube advertising campaigns that featured scenarios like an employee named Tyler using Grammarly to improve an email to his boss Anita by replacing casual phrases with more professional language. The tool functions similarly to Microsoft's Office Assistant but with more sophisticated capabilities. Despite initial skepticism about the company's massive advertising budget, Grammarly's relentless marketing presence established it as a recognizable brand in the writing assistance space.
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