"When you think of the most basic definition of an influencer - a person whose recommendations and opinions influence other people's behaviors - Morgen Schick DeMann fits the bill. A former makeup artist and Tom Ford model for 30 years, DeMann doesn't have the most followers in the beauty world. Her Instagram has a little over 14,000 subscribers, and her TikTok has about 110,000 subscribers. But the people who follow her listen, and they listen with their wallets."
"It's that direct influence that makes DeMann the perfect fit for VideoShops, an affiliate retail platform that's specifically designed to fix several cracks in the creator-driven affiliate e-commerce business - particularly with small creators who don't have the reach to set up affiliate accounts with the biggest names in the industry. Though it just launched publicly in August, the company has already raised $42 million in seed funding and is home to 50,000 seller storefronts, 3,500 merchants and over 500,000 products."
Morgen Schick DeMann leverages a modest but highly engaged following—about 14,000 Instagram and 110,000 TikTok subscribers—to produce rapid, high-volume sales when she promotes products, sometimes selling 10,000–15,000 units through HSN links. VideoShops is an affiliate retail platform designed to address gaps in creator-driven affiliate e-commerce, especially for smaller creators who lack access to major affiliate programs. VideoShops launched publicly in August, raised $42 million in seed funding, supports 50,000 seller storefronts, 3,500 merchants, and over 500,000 products. Affiliate marketing spending is projected to grow significantly, with U.S. ad spend expected to exceed $15 billion by 2028.
Read at TheWrap
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