VideoElephant, a video solutions provider, has taken over the programming and distribution of the USA TODAY FAST Channel, part of Gannett Co., Inc. This partnership builds on their five-year relationship, enhancing content offerings to local audiences and supporting the USA TODAY Network. The FAST Channel features documentaries, series, and news coverage across various streaming platforms. Executives from both companies express optimism about growing audiences and engaging communities through compelling video content, with VideoElephant leveraging its expertise from managing other FAST Channels to achieve these goals.
"We are looking forward to this collaboration with VideoElephant across our USA TODAY FAST Channel," said Cathy Kononetz, executive director and general manager of video monetisation at Gannett. "We are confident their expertise will enable us to continue building audiences and drive engagement across the USA TODAY Network's OTT channel with content that serves our communities."
"With years of on-the-ground experience," adds Brian Cullinane, VideoElephant's chief commercial officer, "we know how to manage FAST Channels effectively and efficiently, from handling the programming and scheduling to ad break optimisation for a seamless viewer experience."
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