This week's updates in the search engine landscape highlight significant advancements by Google, including volatility in search rankings, the introduction of AI Overviews linking to search results, and enhancements in the Search Analytics API. Meanwhile, Bing's Copilot Search has officially launched. Google also refreshed its Merchant opportunities report and clarified various Google Ads policies. Moreover, Similarweb unveiled an SEO benchmark report to guide brands on organic traffic metrics, showcasing insights from leading SEO experts.
This week, Google Search showcased significant updates in its ranking features and AI integration, while Bing's Copilot Search went live.
The Search Analytics API now provides hourly data, enhancing user insights into search performance over the last ten days.
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