Video: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year
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Video: Google December Core Update Done, News Publishers Hit Hard, Frankenstein AI Recipe Horror & Happy New Year
"Google completed the December 2025 core update this week and it hit some news publishers incredibly hard. I posted the annual Google algorithm update infographic. Google's Frankenstein AI-recipes are a complete horror. Google questioned the need for ccTLDs for international SEO. Do not create multiple Business Profiles for each department listing on Google. Google AI Overviews is testing speaker icons in the US."
"Chrome is testing replacing the Gemini button with alternatives. Bing is testing expanding the people also ask on click. Microsoft Advertising added custom columns for advanced reporting and also added an all accounts tab. I posted the top contributors and the most commented on stories of 2025 to the Search Engine Roundtable. Google's New Year's Eve Doodle was still live on New Year's Day. John Mueller and other Googlers were out there on New Year's Day supporting SEOs."
"Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai - this tool empowers writers to write better and more efficiently, so check it out. Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background."
Google completed the December 2025 core update, which severely affected several news publishers. An annual Google algorithm update infographic and a summary of top contributors and most commented stories of 2025 were posted to Search Engine Roundtable. Google questioned the necessity of ccTLDs for international SEO and advised against creating multiple Business Profiles for individual departments. Google AI Overviews is testing speaker icons in the US, and Chrome is experimenting with alternatives to the Gemini button. Bing is testing expanding 'People Also Ask' on click. Microsoft Advertising added custom columns for advanced reporting and an all accounts tab. John Mueller and other Googlers supported SEOs on New Year's Day and John Mueller shared an annual SEO memes report. The industry mourned the loss of SEO Andy Drinkwater. BruceClay sponsored segments and promoted Prewriter.ai; subscription options for feeds and podcasts were provided.
Read at Search Engine Roundtable
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