"This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney's sitelinks in Google Search seemed to have been hacked. Google reminded us about case sensitivity with URLs in Google Search. John Mueller spoke about the best content management system for SEO. Robby Stein from Google spoke about doing SEO for AI Mode. Google rolled out early access to Gemini for your home voice assistant."
"Google reviews started to go missing and we don't know why. Google Business Profiles is testing a way to schedule Google Posts. Google Business Profiles expanded the What's Happening feature. Google Ads has campaign-level audience exclusions for PMax. Google Ads has a new investment strategy recommendation page. Google is launching Merchant Center for agencies. Google Merchant Center Next added new promotion analytics and a new preferred audience for promotion restrictions."
"SPONSOR: This week's video is sponsored by Semrush. Did you know Semrush launched Semrush One. This new solution unites traditional SEO and AI Search into a single offering to help brands measure and grow performance across virtually every search - from Google to AI discovery engines, including ChatGPT, Gemini, Perplexity, and other major large language models (LLMs). Make sure to subscribe to our video feed."
Google experienced mid-week Search ranking volatility and launched new Search Console query groups. Disney sitelinks showed apparent tampering while Google reiterated URL case sensitivity. Google personnel addressed CMS choices for SEO and SEO for AI Mode. Google provided early access to Gemini for home voice assistants. Google reviews began disappearing for unknown reasons. Google Business Profiles tested scheduled posts and expanded the What's Happening feature. Google Ads added campaign-level audience exclusions for PMax and offered a new investment strategy recommendation. Merchant Center gained agency support plus promotion analytics and preferred-audience promotion controls. A judge did not rule for Google in an ad tech monopoly case. Major earnings reported strong revenue for Google and Microsoft.
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