An independent arbitrator sided with T-Mobile US regarding its satellite connectivity claims linked to Starlink, which Verizon alleged as misleading. The BBB National Programmes' National Advertising Division (NAD) concluded that T-Mobile's promotions accurately reflected its partnership with SpaceX to provide direct satellite messaging services. Verizon's objections included T-Mobile's assertion of being the "first and only" operator for direct-to-device messaging. However, the NAD found T-Mobile’s advertising supported the claims, as the beta service was available to all current customers despite its limited rollout visibility to the public.
An independent advertising arbitrator backed T-Mobile US in a dispute over Starlink satellite connectivity claims, a blow for Verizon which complained its rival's promotions were misleading.
Independent non-profit BBB National Programmes' National Advertising Division (NAD) found T-Mobile correctly promoted its relationship with Starlink in campaigns on its website and social media channels.
Verizon took issue with T-Mobile's claims it was the "first and only" US operator to connect customers with direct-to-device messaging using Starlink satellites.
The NAD ruled the claim was accurate in terms of reflecting T-Mobile's partnership with SpaceX to offer satellite services.
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