Using AI to Add Clarity and Make Your Ideas Famous | Muse by Clios

Great ideas can function as five-to-seven-word headlines to demonstrate clarity, memorability, and media readiness. The headline test compresses concepts to their core and serves as a litmus test: if the core cannot be captured in seven words or less, the idea is not ready. Headlines preview public perception and bridge concept and coverage by testing whether an idea holds up under extreme compression. AI can scale this exercise into a repeatable tool by creating a custom GPT that generates and pressure-tests headlines across editorial voices. Teams should set up a custom GPT, name it, provide clear instructions, and iterate until concise headlines emerge.

You know you've got a great idea when it could double as an unforgettable headline. My team has long applied this "headline test" to make sure concepts stand strong on their own. The question is simple: Can you distill your creative notions into a compelling five-to-seven-word headline? If yes, you've got something that not only resonates but sticks. Traditionally, this was an internal exercise. Before any pitch, we'd ask: Is this a famous idea? Could the press write about it tomorrow?

Now, with AI, we've scaled this into a tool anyone can use. We built our Famous Idea Test, a custom GPT that pressure-tests whether your concept can land as a headline-not just in one style, but across multiple editorial voices. You're in a position to pressure test your ideas the same way. Start by finding your motivation. Why Headlines Matter In advertising, the line between art and artistic expression is effectiveness. Headlines are where clarity meets creativity. They force you to answer the toughest question: What's at the heart of this idea? If you can't crystallize it in one line, your audience won't either.

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