The U.S. Department of Justice has suggested that Google divest its AdX advertising marketplace and ad server DFP due to findings of illegal dominance in two online ad-tech markets. A federal judge has set a trial date for September. The DOJ believes that these divestitures are essential to restore competition. Google expressed that while it supports behavioral remedies, it disagrees with the legality of forced divestitures, arguing it would negatively affect publishers and advertisers. Previously, an EU antitrust investigation saw Google offer to sell AdX, which was rejected by European publishers as insufficient.
The DOJ's additional proposals to force a divestiture of our ad tech tools go well beyond the Court's findings, have no basis in law, and would harm publishers and advertisers.
The proposed remedies, including divestitures, are necessary to end Google's monopolies and restore competition in the ad-exchange and publisher ad-server markets.
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