Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media played on every seatback screen, touting personalization, optimization, scale, privacy-safe targeting, and measurement.
Kinective Media, launched in early June, is the airline industry's first ad network, showcased with swag on United Airlines flights during Cannes, while other companies like Albertsons and Target Roundel also had a presence.
"There's what, around 200 media networks now? Looking at it objectively, I don't think there will still be that many in two years' time," said Richard Nunn, CEO of MileagePlus, United's loyalty program, during an interview at Cannes.
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